Wise Therapeutics Launches Personal Zen


Contact: Sumi Paul, Wise Therapeutics

Phone: (908) 400-3696

Email: sumi@teemventures.com


During COVID-19 crisis, Personal Zen is being offered without any fees to help combat rising impact of stress and anxiety

(New York, NY – April 7, 2020) Today Wise Therapeutics (Wise), a newly formed digital therapeutics company, launched its first product, Personal Zen, to assist in the fight against stress and anxiety. Wise is dedicated to making highly accessible, evidence-based interventions for a broad range of behavioral health problems. Its first product, Personal Zen, embeds a scientifically validated brain-training exercise in an engaging mobile format that effectively reduces stress and anxiety. They are offering a 6-month free subscription to help alleviate stress and anxiety related to the current COVID-19 health crisis.

The company is co-founded by Dr. Tracy Dennis-Tiwary and Raj Amin. Dr. Dennis-Tiwary, CEO, is a leading expert on stress and anxiety and is among the very few focusing on clinically validated digital therapeutics. She is the Co-Executive Director of the Center for Health Technology at Hunter College and conducts NIH-funded research on the impact of technology on social-emotional health. Wise Co-founder and Executive Chairman, Raj Amin, is a successful entrepreneur and health tech leader, and is Founding Partner of Teem Ventures, a NYC-based product studio. Together, the founders are working to deliver accessible, effective, and science-backed digital interventions for behavioral health while reducing stigma.  

“We believe digital therapies for pervasive behavioral health issues, like stress and anxiety, should be easy to use and profoundly more accessible,” says Dr. Dennis-Tiwary. “In the current crisis, combating stress in safe and effective ways is key to protect our immune systems while also pursuing mental well-being.”

Personal Zen provides a quantum leap in accessibility by being a ‘micro-intervention,’ or brief intervention, for the 40 million people currently struggling with stress and anxiety each year. Using Personal Zen just a few minutes a day, several days a week helps reduce stress and anxiety and builds stress resilience over time.

“We created Wise Therapeutics to build, test and launch new therapies that use digital technology to make behavioral health treatment more accessible, and engaging,” says Raj Amin, co-founder of Wise Therapeutics. “Low access to treatment, high cost, and stigma often result in a lower diagnosis, limited early intervention and higher expenses in today’s healthcare system. It’s our mission at Wise to put science-backed innovative treatments in the palm of your hand and fit these tools into people’s lives.”

Personal Zen is available in the iOS App Store, with Android coming soon. This micro-intervention for stress and anxiety features a simple, gamified stress and anxiety reduction exercise designed to be effective when used  a few minutes a day, a few times a week. The app employs a cognitive bias modification technique that has been clinically validated through a number of randomized clinical trials. Personal Zen has a straightforward guided tutorial with comprehensive instructions and goal setting to optimize the benefit for each person. Beautiful imagery dynamically colorizes during play, and relaxing music accompanies you during each session. The Personal Zen app is available now with a 6-month free trial period on the Apple app store, then with introductory pricing for $1.99 per month or $12.99 per year. Visit personalzen.com to learn more about the app or download it from the Apple App Store.


Wise Therapeutics was founded to transform breakthrough science into accessible and engaging digital therapeutics that address pervasive behavioral health challenges. Over 60 million Americans suffer from mental health problems annually, and over half of us (150 million people) will experience a clinically debilitating mental health problem in our lifetime. Among this group, many of whom suffer from stress, anxiety, depression, and addiction, 50% never seek treatment.  Low access, high price, and stigma are the leading barriers to accessing treatment. Wise Therapeutics’ mission is to have a powerful, positive impact on the global mental and behavioral health crisis through the translation of cutting-edge science into digital therapies that lower the barriers to access, and are as engaging as they are clinically effective. 

For more on the company visit www.WiseDTx.com